Trade Marketing
Action and strategies
plans to make your sales point
more profitable
Commercial Strategy promotes the integration and synergy of the Brands Strategy of the Product with the Sales Point, establishing a balance between the distribution and providers’ channels; this promotes a better level of response from consumers.
One of the keys to Trade Marketing is Category Management because it aligns the categories, assortments and prices with the consumer’s profile, hence increasing the profitability of the sales floor.
Personnel management in the field is one of the main problems that Trade Marketing presents. If your company currently manages and controls its sales force and promoters in the streets via WhatsApp and Excel, we offer CityTroops, the most efficient, friendly, and interactive field management platform in real-time.
