Crown

Branding & Merchandising

Renovate and make the brand of a liquor-store chain
with more than 30 years in the market
more competitive

Background

Crown Wine Spirits is a chain of liquor stores with more than 30 years in the market, located in North Miami; its clientele is more USA local than Latin with high purchasing power; according to market surveys, its objective public is mostly feminine, its consumer tends more towards wine than liquors and prefers to buy at a single store his/her delis, gifts and cards.

Solution
An integral revision of the brand, font, color, furnishings and architecture was carried out. Creation of a space for coterie. Design of modular furnishing and display with top for a counter. Revision of the font and colors. Interior design of the store to heighten the optimal levels of the client’s experience.

Project Details