LG El Recreo
Merchandising
How to design a prototype store
for a brand with worldwide recognition
Background
LG Electronics Venezuela contacted us for the design of their prototype LG Digital Store, located at Centro Comercial El Recreo, Caracas, Venezuela.
Later on, LG Electronics, global leader in domestic air conditioning, incorporates its Academia to its project, in the hope that we would carry out the design and development of this center for professional instruction for its personnel, present in Venezuela.
Solution
Image & Retail Solutions, together with its specialized work team, develops the architectural design of the store, its furnishings, the application of the brand to interior spaces and the design of production and installment of the Merchandising System, respecting the guidelines of LG Brand Communication Guidelines 2010.
Project Details
- Design Corner LG Brown Line
- Design Merchandising System equipment exhibition
- Execution of project in installation of furnishings and equipment
