Supra
Packaging
A new design for an entire line
of car motor oils
Background
SUPRA and PDV oil lines required a more current, dynamic image in order to consolidate its leadership in an increasingly competitive market.
Solution
An image similar to an arrow or red fuel pump was decided the graphic element or symbol. The product line was segmented and each one was assigned a range of colors to differentiate it from the rest.
Project Details
- Labels / Perfecting Mode
- Segmentation of products line and design of specific label for each product.
